2018
Alluminium extruded profiles, silkscreens on paper, acrylic, conductive paint, microcontrollers 3-channel audio, speakers, databases, synthesised voices, choir.
4 x 2 x 3 mt

The artwork identifies the most valuable South Korean keywords to be searched online during the exhibition, using paid forecast reports, Saju analysis (based on Naver’s birth date and Korea’s first internet connection), and recent popular terms.

It consists of an aluminium structure shaped like a graph of top search keywords (Naver, 2018) and three screen-printed paper panels with conductive paint, featuring motifs from these keywords. The piece is interactive: when touched or approached, it triggers synthesised voices that announce the forecast keywords and their pay-per-click value.

Through this tactile and sonic interaction, the work explores the tension between private experience and public exposure, reflecting on our relationship with data. It highlights how our sense of agency within digital systems often conceals the reality that our actions and choices are shaped by invisible algorithms.

Installation View: SeMA, Seoul Museum of Art