The Cost of Your Life on Google


Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
The Cost of Your Words
Inkjet Print, 120x180cm

Installation view of The Cost of Your Life on Google, in Old Street, London, 2021, curated by Mustafa Hulusi.

Every time we search for something online on a search engine, those words are assigned a price per click.
These are then used to help advertisers place their ads and reach their audiences.
They also feed complex systems that forecast what we would like to see and curate what we will find on-line.
£2.86 was the price of ‘Your Life’ on Google Adwords, at the time the artwork was created.
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork
Fabio Lattanzi Antinori, The Cost of Your Words 2021, Public Artwork