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Powered By You Fabio Lattanzi Antinori
Powered by You
2022
LED, electronics, powder-coated extruded aluminium, data from SEO (Search Engine Optimization) platforms.
78x86x10cm

From a visual standpoint, the sculpture is inspired by the structures erected to support street advertising billboards and it uses the same type of LED modular displays. The structural extruded aluminium profiles are reclaimed from office spaces and brought to a new life through powder coating, a process that transforms powder particles into a fused film of extremely durable paint.

Powered by You visualises the complete series of keywords, as they were originally selected by Raymond Williams in his seminal book "Keywords: A Vocabulary of Culture", together with their current price in pound sterling, as it was assigned on SEO platforms.
In digital marketing keywords - or terms that people look for online - is considered to be an extremely valuable assets for digital marketers in their effort to influence consumers' preferences and opinions.

Powered By You Fabio Lattanzi Antinori

Powered By You Fabio Lattanzi Antinori

Powered By You Fabio Lattanzi Antinori

Fabio Lattanzi Antinori
282A Richmond Road
Hacon Square - Victor House
SPACE Studios / Studio 2A
E8 3QW Hackney
London - UK
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