Flashcrash. A Perfume
A perfume inspired by algo trading market crash. data from flashcrash, gas chromatography, Ylang-Ylang, aldehydes, amber.
Fragrance created by Sergey Dziniruk. Available for man and woman.
From a conceptual point of view, the work is inspired by the filter bubble and by how, AI powered systems, aimed at streamlining our online experience, might ultimately isolate each one of us in an intellectual bubble, where we only see a type of content that is specifically curated for us, based on our past preferences. This becomes quite an issue, when you consider the amount of fake news that are produced on-line, we might think we are absolutely free to chose the type off content we want to have access to, while in reality we are being digitally manipulated.
With this work I hope that those very same AI bots you can hear talk, might learn from the confessions of those digital giants and help us understand wether or not they have a hidden agenda.