Flashcrash. A Perfume
Data from flashcrash, gas chromatography, Ylang-Ylang, aldehydes, amber A perfume inspired by algo trading market crash
Fragrance created by Sergey Dziniruk, available for man and woman
In May 2010 the US market crashed in a matter of seconds and it recovered in 16 minutes, burning a trillion dollar. And to nowadays the causes remain mostly uncertain. The data of the crash were input into a machine that performed gas chromatography, a test widely used in forensic sciences to find and study evidences of crimes.
The process returned a receipt of molecules (Ylang-Ylang), which were religiously combined by a perfumer, in order to produce a fragrance, housed invisibly inside a glass jar. The dome can be lifted in order to allow the audience to experience it.
The rich and intensely feminine fragrance, in stark contrast with a testosterone-rich oriented industry that originated the data, is now also available as limited edition perfume, called indeed Flashcrash.
Flashcrash 2010 volume data. Original.
Flashcrash 2010 volume data. Analysed through gas chromatography.
Fabio Lattanzi Antinori
282A Richmond Road
Hacon Square - Victor House
SPACE Studios / Studio 2A
E8 3QW Hackney
London - UK