The Book of the Abyss

Book containing personality traits for brands, created by filtering description of various goods found on sale on on-line Amazon and E-bay, with a selection of the words mostly used in the last twenty years of English International advertising
A5 96 pages, text pages printed in black and white, cover silkscreen in pearlescent gold on black
The book presents a selection of personality traits, created by ‘The Abyss’ sculpture, during the period 2013-2014. The layout of elements constituting the book, the amount of personality traits, their positioning and sequence within each one of the pages, have been decided by a custom code, which uses randomised data to operate each decision, in so determining the aesthetics and appearance of the final publication.