Il Costo Delle Tue Parole

LED, electronics, powder-coated extruded aluminium, data from SEO (Search Engine Optimization) platforms.
78 x 86 x 10 cm
From a visual standpoint, the three sculptures are all inspired by the structures erected to support street advertising billboards and they use the same type of LED modular displays. The structural extruded aluminium profiles are reclaimed from office spaces and brought to a new life through powder coating, a process that transforms powder particles into a fused film of extremely durable paint.
Powered by You visualises the complete series of keywords, as they were originally selected by Raymond Williams, together with their latest price in pound sterling, as it was assigned on SEO platforms.
Private Collection